Zimbabwe Campaign. All are encouraged to join in the celebrations, aimed at
raising awareness and generating support for consumers to buy locally-made
products and help revive local industries
In order for the campaign to be successful and effective, it needs to go
beyond words by working with business, government and consumers in practical
matters directed at ensuring increased production and consumption of local
goods and services, says the campaign’s spokesperson Munyaradzi Hwengwere.
"Buy Zimbabwe goes beyond simply assertion of pride in what one produces but
importantly assures the entire family of a prosperous and sustainable
future. It guarantees employment and higher standards of living,” he said.
Participation of the Standards Association was particularly important, he
added, because the campaign was designed to celebrate those brands that make
Zimbabwe proud, the brands that meet high quality standards, adhere to the
country’s labour laws and are produced in Zimbabwe - the three key
principles which Buy Zimbabwe stands for.
“The current trend which has seen a lot of industries being closed and jobs
lost is disturbing and cannot be left to go on. We all rely on these jobs,
our children rely on these jobs the entire economy relies on these jobs," he
said.
Scores of Chief Executive Officers and Zimbabwe’s leading business
executives will be there to mingle with their consumers.
The major concern that local businessmen share is the sustainability of
their businesses, considering the inconsistent policy environment that they
are currently operating under.
Hwengwere said that although the campaign appreciated the relevance of the
duty free regime on finished basic commodities introduced by the government
at a time of severe shortages, close examination of the current policy on
duty reveals that it is largely skewed towards foreign products and
threatens the survival of local companies.
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